A Practical Guide to Meta (Facebook & Instagram) Ads for Indian SMEs
Start with the objective
Choose the correct campaign objective (Awareness, Traffic, Leads, Conversions). Many SMEs start with lead generation and website conversions.
Targeting & creatives that convert
- Audience: Use local targeting + interest layers; test lookalikes from CRM lists.
- Creatives: Short video (6–15s) + single-image variants; captions that prompt action.
- Landing pages: Mobile-first, fast, single CTA.
- Measurement: Pixel/Conversions API for conversion tracking
Budget & bidding basics
Start small with split tests (3–5 creatives). After a winning creative emerges, scale with incremental budget increases and broaden target audiences.
5 common mistakes
- No pixel or poor tracking.
- Using a single creative for every audience.
- Driving traffic to slow pages.
- Skipping audience exclusions (existing customers).
- Not optimizing after 72 hours of data.
- Want Meta ads that lower CAC for your Pune business? Talk to Growtara Media.